Why We do

WE BELIEVE THAT THE ABILITY TO TELL A STORY WELL IS A SUPERPOWER.

Like many great superheroes, the storyteller must first identify their power. Then, they must understand the need to use that power for the greater good and ultimately inspire others to search for and use their own. Storytellers have the potential to be the superheroes of culture.

Since gathering around ancient campfires while the most eloquent members of the tribe recounted our history, to sitting in front of fifty foot tall screens in the air conditioned movie theatres of today, stories have been the vehicle of culture.

We choose to use our superpower to influence Good in our culture.

How will we do this? Today, our most powerful stories are the moving images; the films, the television shows, the music videos, the documentaries, and new media.

In the twenty-first century, technology has converged with the art of moving images in a way that makes storytelling more accessible and more permanent. Yet, when it comes to the great majority of large productions, the work that has the largest reach and influence, our culture is still in the hands of the few. 

This is why we feel that it is more important than ever to dedicate ourselves to creating diverse stories that more accurately reflect our society. Progress can only be made when the stories of everyone are told and they are accessible to all.